The Problem

Big Bear Vacations is the oldest vacation rental company in Big Bear. It knew it needed to evolve, but was unsure of the right direction, key priorities, and how it wanted to position itself in a crowded marketplace
 

 

The Foundations of Change

• Workshop with key company leadership to learn more about their motivations and values

• Working in the company's guest services team, I developed an understanding of the company's inner workings, operations, strengths, and weaknesses.

 

 

The Result

Full strategic analysis and findings document with updated language and guidance on implementing values into the company's future.

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